As well as being the
founder of a global life coaching & mentorship brand,
Ali also runs a luxury holiday home business with her husband, James and is the COO of their family home with 2 teenage sons, a Sprocker Spaniel called Rocky and a new puppy called Rambo!
Her first career
started in the late 90’s as an IT consultant in the retail industry for Accenture
- one of the leading multi-national professional companies in IT and consulting services, achieving early promotions & maximum bonuses along the way!
After leaving London to start a family in Yorkshire, she made the move into industry where she led & motivated a global team for Asda/Walmart to change the way in which online services & platforms were updated in the digital age.
It was here that motherhood, career demands, and the sting of being undervalued and underpaid pushed her health to breaking point. Burnout came spectacularly — and with it, the decision to make
the brave decision to leave her big title and big pay cheque
to live a big happy life
From experiencing so much loss in a short period of time
- a frustratingly dead end in her career, the witnessing of her Mum die a long drawn out death to Alzheimer’s, heartbreak, betrayal & near divorce, leading to a diagnosis of PTSD, Clinical Depression, Insomnia, disordered eating & body dysmorphia. But in ‘losing herself & her mind’, she remembered who she was and in doing
reclaimed & rebuilt her life,
by aligning to love and using joy as a tool, a healer, then a gift
before choosing joy as a lifestyle and then as the strategy for creating success on her terms
Ali believes that
we are all in control of our own lives
and our own destiny
She believes that
all storms in life come to clear our path to more peace & happiness
rather than destroy or disturb it
She believes that
work-life balance is bullsh*t or a way to avoid burnout, that we can experience a breakdown, that leads us to breakthrough, grow stronger, rise up and lead us to something that we never thought was possible
- in other words a miracle!
She reframed her ‘breakdown’ as a period of empowerment, and ‘burnout’ as ‘being on fire’ that forged brilliance
breaking down the beliefs of her childhood conditioning, & in the fire of ‘burnout’ forged new & personal opinions of success, work, relationships, health, life, love, faith & spirituality that lead to living a brilliantly whole & full life in every sense.
Ali now lives a life of joy she has purposefully created
which is centred around love and brings her so much abundance & peace; love for herself, love for all the people in her life and love for what she does and how she does it. Every single day.
She continues to
Burn out, break down , breakthrough the BS & be brilliant
And she believes you can too.